retro gets a retread

2010/10/07

These Chinese old-style sneakers are all the rage

"China’s changing so fast and there is no reference point for [consumers]," says Mr. Genin. "They have so many new Chinese brands with no history, and there are Western brands with histories that is hard for them to identify with. So, with these shoes, it’s something that is familiar. And that’s why we’re popular here."

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