serve your new idea raw


If you struggle to find new ideas in your organization, don’t assume there aren’t any. Instead, look at the ideas’ processes before they’re presented. Are they batted around, revised, screened, and debated before anyone with authority sees them? Instead of thoroughly vetting ideas before they reach senior management, find ways to expose executives to ideas when they’re raw. Skip the PowerPoint presentation—it only

creates high expectations for a slick, refined idea. Remove the well-intentioned gatekeepers from the process. Hold an idea science fair where people present ideas in their earliest stages on poster board to a room of mingling executives who can stop to discuss ideas that catch their attention

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